Blachn.io

Case studies

Local salon website that actually brings calls

Local service business (Durham Region)

A Durham Region salon replaced an outdated mobile site with a fast layout, working contact flow, and local SEO basics — anonymized example.

Problem

The owner had a website built years ago. On phones it loaded slowly, the booking link was broken, and the contact form sent to an old email address nobody checked.

What changed

  • Mobile-first redesign with clear services, hours, and click-to-call
  • Contact form routed to the owner’s current inbox with confirmation
  • Google Business Profile aligned with the new site
  • Basic analytics so they could see mobile traffic vs desktop

Result

Call and form inquiries doubled within six weeks. The owner stopped paying for a second “landing page” tool they no longer needed.

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